Trademarks and Designs
Brands
A brand is a valuable asset, vital to attract investment and create business opportunities.
Brands serve so that the consumer distinguishes the different products and services that are offered to him/her in the market.
In Mexico, the exclusive use of a brand derives from the fact that it has been registered before the Mexican Institute of Industrial Property (IMPI), so it is essential that industrialists, merchants and service providers register their brands.
In Fernandez Manzo we have the knowledge and experience necessary to advise our customers to protect their brands, commercial advertisements and commercial names, as well as to obtain authorizations for the use of designations of origin, always seeking for the best protection, without
losing sight of the times and related costs.
With an impeccable trajectory in the protection of brands and cataloged year after year as the highest level in terms of the practice of the profession, Fernandez Manzo’s team sets the standard for the brand protection work. Our customers come from all over the world ranging from innovative individuals and individual traders to global brand leaders.
They allow us to verify that our customers are properly protected, or if necessary, regularize or expand their portfolios of brands, commercial advertisements and commercial names.
To outline strategies and solutions tailored to specific projects and business plans.
To determine the probabilities of registration and publication of brands, commercial
advertisements and commercial names, as well as anticipate possible conflicts.
Considering the current legal provisions and the most current criteria, always seeking to anticipate objections by the authority.
We have control and monitoring systems that allow us to maintain the protection of brands,
commercial advertisements and commercial names of our customers.
To apply for the Registration and Maintenance of domain names before the various domain
registrars.
To apply for Authorizations for the use of Designations of Origin, before the corresponding Regulatory Councils, from the integration of the file itself.
The results of these searches can be used to anticipate the freedom to operate in said jurisdiction.
The fact of owning a brand registration is not a guarantee of an exclusive monopoly.
In order to maintain an exclusive right, you must supervise your rights.
Our searches can be adapted to meet the needs of the customer.
Much of our work focuses on the prevention of disputes through the smart selection of brands, as well as the offer of guidance to resolve possible conflicts. We believe that the identification and early resolution of potential disputes is more beneficial than a whole subsequent litigation process
either through international registrations or in the Courts. When we receive a case of a conflict, we work to resolve it before taking formal actions. We focus our best efforts in order to deliver favorable results for our customers. We have extensive experience in astute negotiations, drafting resolution contracts, and taking prompt action, which are important when time is essential.
We provide periodic reports on the status of all your affairs and our reports can be adapted to your needs.
Obtaining brand registrations around the world.
Elaboration of global brand presentation strategies
Obtaining license and assignment registrations.
Application and defense of brand rights
Designs
We are able to offer competitive protection for your designs which requires a detailed knowledge of design laws through our network that is characterized by a high level of professional service and knowledge in the field.
