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So far Marketing Contribution has created 6 blog entries.

Invention: To be or not to be?

Gabriela Fernandez, Fernandez Manzo examines how national legislation links up with PCT in terms of what is considered an ‘invention’. By extending the business in the world and increased foreign investment in some emerging countries, related to the operation of production plants, of goods and operating services, some peculiarities are presented in the pending registration in the national phase of [...]

How to create a successful brand?

Creating a successful brand represents a competitive advantage in business. However, every day it becomes more difficult to get the attention of consumers to the large number of existing products and services. The brand is synonymous with guarantee and trust. Building a brand is to make it connect to consumers, because they are who make [...]

Economic development and patents 2

Ing. Leopoldo Foster, of Fernandez Manzo, reflects on the links between education and development in the context of promoting innovation in Mexico. Since the founding of Mexico as a political and economic entity, from the struggles of the independence movement and through discussions between federalists and monarchists centrists on the model that should be used to [...]